Originally appeared on E! Online
Fans of Taylor Swift can hear her masterpieces even in the silence.
In fact, an eight second video from Swift’s upcoming “The Tortured Poets Department” album that has no sound skyrocketed to the top of the iTunes Top Videos chart on March 18.
While the video, titled “All’s fair in love and poetry,” itself didn’t have any vocals, it did include a backdrop with a description that the singer revealed in February when she announced the upcoming album, which hints at its vibe.
“And so I enter into evidence,” the blurb reads. “My tarnished coat of arms. My muses, acquired like bruises. My talismans and charms. The tick, tick, tick of love bombs. My veins of pitch-black ink. All’s fair in love and poetry. Sincerely, the Chairman of the Tortured Poets Department.”
The burst in popularity for the silent video did not unnoticed by fans, as one joked on X, formerly Twitter, “My favorite thing about Swifties is we can make static noise go number 1 like it’s nobody’s business.”
Taylor Swift and Travis Kelce: Romance Rewind
Along with the technical mishap, fans of the “Karma” singer also noticed that her upcoming album, out April 19, is now available to pre-save on Apple Music. As one fan quipped, “My first agenda this morning: pre-adding.”
And while her latest chart-topping feature may come as a surprise, going number 1 for “Sweet Nothing” is nothing new for the pop star. Back in 2014, just ahead of the original 1989 drop, eight seconds of static noise, titled “Track 3,” launched to the top of the iTunes Canada chart.
Later that year, Swift expressed her shock at the marvelous tune topping the charts.
“It was a mistake,” she explained on Jimmy Kimmel‘s late night show. “It wasn’t a song they ended up posting—it went number one and I was like, ‘What is going on?'”
There is still a little over a month until fans are out of the woods as to what the sound of Taylor’s upcoming music will really be, but the 34-year-old has assured her fans from the very beginning of her career that she will never change, but she’ll also never stay the same.
In this week’s “New Heights” podcast episode with brother Jason Kelce, the NFL star recapped his trip to Singapore.