Boston Fleet, PWHL unveil jersey designs ahead of 2024-25 season

The PWHL’s Boston Fleet have a new look to to go along with a new name.

The Fleet and five other teams on Thursday released uniform designs for the league’s second season. The announcements come two months after the league unveiled new logos and names for each team: Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge, and Toronto Sceptres.

Boston’s jerseys feature the team’s signature “B” across the chest and wave motifs in stripes along the bottom, as well as on the numbers on the back. The Fleet’s home jerseys feature a dark green background, and the away jerseys are white, each with “oceanic blue” accents, according to a release.

“Our Boston Fleet jerseys are so much more than just a uniform,” Fleet coach Courtney Kessel said in a release. “These represent our commitment to excellence and the pride we take in playing for Boston. Every time we step onto the ice wearing these, we’re not just representing ourselves — we’re honoring our fans, our history, and our future.”

Having team names, logos, and branding on the jerseys is a major step for the league, which played its inaugural season with generic uniforms. Last season, each team’s kit featured the team’s colors and the name of its city written diagonally across the front.

“Players and fans alike have been waiting for this moment and we couldn’t be happier with the six unique looks each team will don moving forward,” PWHL senior vice president of business operations Amy Scheer said in a release. “These jerseys mark the latest evolution in our league’s history, and we can’t wait to see them showcased both on the ice and in the stands.”

The uniforms were made in partnership with Bauer Hockey, the league’s official jersey partner. Replica jerseys are available to purchase via the league’s online shop and will be available at retail stores starting Nov. 14, according to the release.

The league designed the jerseys in collaboration with New York-based creative agency Flower Shop, which also had a hand in the teams’ new names and branding.

“Working alongside the team at Bauer, we put thought behind every color, every stitch, every fabric choice — every element — to ensure these uniforms are of the highest quality,” PWHL SVP of hockey operations Jayna Hefford said in the release.. “From the design process to final production, we aimed to create uniforms that not only reflect the spirit of each team but also deliver top-tier performance and comfort for our athletes.”

The Fleet will open training camp on Tuesday, Nov. 12 and will play two preseason scrimmages, the first against the Montréal Victoire on Nov. 20 and the second against the Ottawa Charge on Nov. 21. Boston will open the regular season on the road in Toronto on Nov. 30 and will play its home opener at Tsongas Center on Dec. 4. Check out the full schedule here.