Boston’s NWSL team has a name: BOS Nation Football Club.
The club revealed the name Tuesday while also announcing its colors. It will keep the green motif it established when it launched its temporary black and green logo featuring the Zakim Bridge. The team will launch its permanent crest at a later date.
BOS Nation (pronounced “boss nation”), which is an anagram of “Bostonian,” will begin play in NWSL in 2026, with plans to use a renovated White Stadium in the Jamaica Plain/Roxbury neighborhood of Boston.
The team also announced that it added Massachusetts natives Aly Raisman and Elizabeth Banks to its investor group.
“I grew up a Boston sports fan and have special memories of going to Celtics, Bruins, Red Sox and Patriots games with my dad,” Raisman, the Olympic gold medal-winning gymnast, said in a news release. “It’s so important for kids to see themselves in their role models and I’m grateful to have the opportunity to support the growth of women’s soccer and sports in my hometown.”
Banks, whose notable projects include directing Pitch Perfect 2 and Cocaine Bear as well as numerous acting and producing credits, said via the release, “I am thrilled to join this female-led ownership group, each of whom has made a remarkable impact in Boston. The inspiring team of investors, along with their mission-driven vision for the stadium, will leave a lasting legacy on future generations of women’s athletes and fans.”
Concurrent with the name launch, the club hired Boston-based ad agency Colossus to create a “Too Many Balls” campaign with cameos from current and former male Boston athletes including Tom Brady and David Pastrnak, declaring that there are “too many balls in this town.”
BOS Nation’s primary color will be “Championship Green,” which per the press release “is a nod to Boston Strong, symbolizing the city’s resilience and tenacity.” The team’s accent colors are “Relentless Raspberry, Loyal Charcoal, Daring Pink, Rise Yellow and Orange Press, which speak to the rich diversity of Boston’s neighborhoods and the team’s values and signal a new era in the city’s sports landscape.”
The “Boston Strong” slogan was a phrase that was coined in the aftermath of the city’s response to the 2013 Boston Marathon bombing.
The team will hold a launch ceremony Tuesday at Dick’s House of Sport in downtown Boston attended by Raisman, Boston mayor Michelle Wu and former USWNT player Sam Mewis.
Required reading
(Image via Boston NWSL)